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HSM Style

Be your own muse.

Sculpted corsets, delicate lace and soft florals in ivory, blush and baby blue. Ten romantic designs for your moment to shine.

Shop The Muse Collection

New arrivals

Lumière Collections

  • SERAPHINE Pleated Neckline & Cowl Back Mini Dress – Ivory

    SERAPHINE Pleated Neckline & Cowl Back Mini Dress – Ivory

    Price: 1.890.000₫
  • AURORA Corset Tulle Mini Dress – Ivory White

    AURORA Corset Tulle Mini Dress – Ivory White

    Price: 2.190.000₫
  • AMELIE Floral Tie-Shoulder Corset Mini Dress – Ivory Rose

    AMELIE Floral Tie-Shoulder Corset Mini Dress – Ivory Rose

    Price: 2.600.000₫
  • COLETTE Floral Corset & Flared Mini Skirt Set – Ivory Floral & Blush Pink

    COLETTE Floral Corset & Flared Mini Skirt Set – Ivory Floral & Blush Pink

    Price: 2.600.000₫
  • FLORENCE Floral Corset Midi Dress – Ivory Rose

    FLORENCE Floral Corset Midi Dress – Ivory Rose

    Price: 2.990.000₫
  • ROSALIE Bow Corset & Lace-Trim Mini Skirt Set – Blush Pink & White

    ROSALIE Bow Corset & Lace-Trim Mini Skirt Set – Blush Pink & White

    Price: 2.600.000₫
  • ELARA Lace Corset & Asymmetric Skirt Set – Ivory

    ELARA Lace Corset & Asymmetric Skirt Set – Ivory

    Price: 2.790.000₫
  • CELESTE Satin Cutout Maxi Dress – Baby Blue

    CELESTE Satin Cutout Maxi Dress – Baby Blue

    Price: 3.190.000₫
  • ELARA Corset Midi Dress – Blush Pink

    ELARA Corset Midi Dress – Blush Pink

    Price: 2.990.000₫
  • VIVIEN Bubble Mini Dress – Blush Pink

    VIVIEN Bubble Mini Dress – Blush Pink

    Price: 2.390.000₫

Three shades of romance

Every piece in the collection lives in one of three soft colour stories. Choose the one that feels like you.

ELARA Corset Midi Dress – Blush Pink

Blush pink

Shop the shade
CELESTE Satin Cutout Maxi Dress – Baby Blue

Baby blue

Shop the shade
AMELIE Floral Tie-Shoulder Corset Mini Dress – Ivory Rose

The corset

Sculpted to move with you

A defined waist, a sweetheart neckline, lacing you can tune to your shape. Each corset is built to hold its line through dinner, dancing and every photo in between.

Discover the designs

Our spirit

Five values behind HSM Style

  1. Feminine

    Soft strength

    Celebrating softness, grace and natural beauty. At HSM, femininity is a gentle and captivating kind of strength.

  2. Inclusive

    Every shape

    Beauty isn't limited by size or silhouette. Every body deserves to feel confident, comfortable and beautiful.

  3. Dreamy

    Romance

    Soft lines, airy fabrics and an emotive palette, a little daydream in the rhythm of city life.

  4. Refined

    Quiet luxury

    Luxury without showiness: a considered fit, chosen fabrics and seams finished with care.

  5. Confident

    Be yourself

    A design is only beautiful when you feel at ease in it. Step out radiant and fully yourself.

Read our story