HSM Style respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, store, share, and protect information when you visit our website, contact us, or purchase products from HSM Style.

By using our website or providing information to HSM Style, you confirm that you have read and understood the content of this Privacy Policy.

Personal Data

HSM Style may collect the following information:

• Full name, phone number, email, and delivery address;
• Customer account information and purchase history;
• Order information, products, returns, and support requests;
• Payment information and transaction status. HSM Style does not directly store full payment card numbers;
• IP address, device type, browser, cookies, and website activity data;
• Content you submit via contact forms, emails, social media, or customer service channels;
• Marketing information and your communication preferences.

How We Use Information

Your information may be used to:

• Confirm, process, pay for, and deliver orders;
• Notify you of order status and provide tracking numbers;
• Support returns, refunds, complaints, and customer service;
• Detect and prevent fraudulent transactions or activities that may affect the website;
• Improve products, services, and shopping experience;
• Analyze website activity and operational efficiency;
• Send product information, promotions, or marketing programs when you have consented;
• Fulfill accounting, tax, and other legal obligations;
• Protect the legitimate rights and interests of HSM Style, customers, and relevant parties.

Consent and Legal Basis

HSM Style processes personal data based on one or more appropriate grounds, including:

• Your consent;
• Necessity for establishing or fulfilling transactions and sales contracts;
• Fulfillment of obligations under legal regulations;
• Protection of the legitimate rights and interests of HSM Style or yourself, to the extent permitted by law.

You may withdraw consent for processing activities based on consent. Withdrawal does not affect the legality of processing carried out prior to withdrawal.

Cookies

The website may use cookies and similar technologies to maintain shopping carts, remember selections, secure login sessions, analyze website activity, and support relevant advertising.

You can manage or decline certain cookies through the privacy choice tool on the website or browser settings. Disabling essential cookies may cause some features to not function properly.

Parties Who May Receive Data

HSM Style may share necessary information with:

• Shopify and other website infrastructure providers;
• Payment processors, banks, and fraud prevention organizations;
• Shipping carriers, warehouses, and order fulfillment partners;
• Email providers, customer service, data analytics, and marketing agencies;
• Professional advisors, accountants, auditors, or legal consultants;
• Competent state agencies when required by law;
• Legitimate transferees in cases of reorganization, merger, or transfer of business operations.

Data Processing Outside of Vietnam

Because HSM Style uses Shopify and certain international service providers, your data may be stored or processed in other countries. We require relevant parties to implement appropriate protective measures and transfer data in accordance with applicable legal regulations.

Information Retention Period

Data is retained for the period necessary to fulfill the purpose of collection, process orders, resolve complaints, prevent fraud, and comply with accounting, tax, or legal obligations.

When no longer needed, data will be deleted, destroyed, or anonymized, unless HSM Style is required to continue retaining it by law or to protect legitimate interests.

Protection Measures

HSM Style implements reasonable administrative and technical measures to restrict unauthorized access, use, alteration, disclosure, or loss of data.

However, no method of transmission or electronic storage is absolutely secure. If an incident is detected that could affect your rights, we will process it and fulfill our notification obligations in accordance with legal regulations.

Personal Data Control

Depending on applicable law, you may request to:

• Be informed about personal data processing activities;
• Access or receive a copy of your data;
• Rectify or update inaccurate information;
• Withdraw consent;
• Restrict or object to certain processing activities;
• Delete data in cases permitted by law;
• Stop receiving marketing emails;
• File a complaint or seek compensation in accordance with legal regulations.

To protect information, HSM Style may require you to verify your identity before addressing your request. Some requests may be limited if we are required to continue retaining or processing data due to legal obligations.

Children's Data

The website is not intended to actively collect data from children. If a minor uses the website or makes a purchase, the provision and processing of information must be supervised or consented to by a parent/guardian when required by law.

Policy Updates

HSM Style may update its Privacy Policy to reflect changes in business operations, technology, or legal regulations. The new version will be posted on the website and will indicate the updated date.

Contact Regarding Personal Data

If you have questions, complaints, or wish to exercise your rights related to personal data, please contact:

Last updated: September 2026